What first started as 'Timely Comics' founded by Martin Goodman in 1939 with the first publication called Marvel Comics #1 featuring several superhero characters, most notably the Human Torch and the Sub-Mariner, has now grown into one of the most lucrative blockbusters in film history.
Even though during the 40s and 50s sales of comic books dropped dramatically due to the WWII and the post-war era, it was the DC Comics’ success during the late 50s and early 60s that made Marvel decide to follow suit. Marvel’s Fantastic Four #1 (1961) introduced a new style of superhero, a reminiscent of Kirby’s Challengers of the Unknown created for DC in 1957. However, the most successful new series of that time was Amazing Spider-Man, where Steve Ditko put in focus the street-level naturalism of his young superhero suffering from self-doubt and mundane problems.
During the late 70s, Marvel was affected by distribution problems, however, after the big disappointment of being rejected to buy DC, Marvel has somehow managed to revive its fortunes, thanks to the rise of direct-market distribution and selling through comics-specialty stores instead of newsstands.
In 1981, after purchasing the DePatie-Freleng Enterprises animation studio, Marvel was renamed to Marvel Productions. Under this name, Marvel produced well-known animated TV series and movies featuring characters like G.I. Joe and The Transformers, as well as cartoons based on Marvel characters, including Spider-Man and His Amazing Friends.
'Marvel Super Heroes Secret Wars' published in 1984 was written by Jim Shooter. Together with the Marvel’s 25th-anniversary brand-new line named New Universe which was launched in 1986, Shooter wanted to add a sense of realism to the mainstream continuity of the Marvel Universe, introducing a creative renaissance in the company.
In the late 80s, Marvel was sold to MacAndrews & Forbes Incorporated, owned by Ronald Perelman. He took the company public on the New York Stock Exchange which led to a great increase in the number of titles Marvel published. The same year its back catalog was sold to Saban Entertainment (acquired in 2001 by Disney), and Marvel Production closed the animation studio, opting to outsource.
The early 1990s were all about Spider-Man #1, earning Marvel recognition and reputation during the comic book boom. Yet by the beginning of the new millennium, the industry had collapsed both creatively and commercially, and Marvel filed for bankruptcy.
During the 2000s, Marvel Comics new wave of writers, including Brian Michael Bendis, Jonathan Hickman, and Ed Brubaker, developed mature and more controversial characters, starting a decade of brand-new offerings including a line intended for mature readers, and 'Marvel Age' developed for younger audiences.
In the 21st century, The Marvel Cinematic Universe scored unbelievable blockbuster success. The Avengers grossed more than $1.5 billion worldwide. Marvel’s success spawned a wave of television programs, and by 2016 more than a dozen films had been released under the banner of the Marvel Cinematic Universe.
Hulk, Spiderman, Iron Man, Daredevil, Captain America ... which one is your favorite? Here are 10 different outfit ideas and styling tips for your new Marvel Leggings.
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